Amul's take on Barack Obama's four more years
Barack Obama got another four years as President of the United States of America after he was re-elected for a second term yesterday.
During her two-day trip to India, the US secretary of state met with Prime Minister Manmohan Singh, Congress chief Sonia Gandhi, External Affairs minister SM Krishna and West Bengal chief minister Mamata Banerjee. Key issues like Iranian oil imports, civil nuclear cooperation and regional security were discussed. Let's take a look at other important events Amul has immortalised in its ads.
In its latest advertisement Amul pokes fun at West Bengal Chief Minister Mamata Banerjee's anti-cartoon dictatorship.
The Amul ad comes in the wake of a string of controversies surrounding Ms Banerjee including the recent cartoon row. Last week, a professor of Jadavpur University was arrested for posting a cartoon of the Chief Minister on a social networking site.
Ms Banerjee also took offence to some of her other pictures posted on the social networking site. The Criminal Investigation Department (CID) of the West Bengal had written to the social networking site, asking it to remove the pictures lampooning Ms Banerjee.
Coming Up: Amul comments on SRK's US detention
Shah Rukh Khan's two hour detention at a New York airport is now the subject of an Amul advertisement.
SRK, who was in the US to speak at and receive a fellowship from Yale University, was stopped and questioned for two hours when he flew into New York's White Plain airport in a private plane on April 13. He was the only one of his travelling group, which included Nita Ambani, to be detained.
As India reacted with outrage, Amul added it's voice to the protests ? Shahrukavat ke liye khed hai, said they.
Coming Up: Other big Amul ads
Porngate, February, 2012: Amul poked fun at the three Karnataka ministers who were caught watching porn on a mobile phone in the Assembly.
Video journalists from Kannada news channels, covering the Assembly proceedings from a vantage point in the gallery, noticed BJP ministers Laxman Savadi and CC Patil glued to a mobile handset, belonging to third minister J Krishna Palemar, and zoomed their cameras to focus on what they were viewing. What they saw has erupted into a political scandal with the Congress baying for the Karnataka's BJP government's blood. The three ministers have resigned. Triple ex-ministers, says Amul.
Salman Rushdie, January 2012: The Amul ad on Salman Rushdie, shows him on a magic carpet with the tagline: "No Salaam Rushdie". The writer's visit to the Jaipur Literature Festival was thrown into jeopardy because of protests from Islamic seminary Darul-uloom Deoband. Security concerns finally prompted Mr Rushdie to cancel his attendance, and even a chat via video link, amid rumours of paid assassins targeting him, and denials on the part of the government and police that they had encouraged the rumours to keep Mr Rushdie away.
NDTV in partnership with Luminous has launched an awareness campaign ‘Be A Bijli Donor’ to promote the idea of ‘save power for more power’. The idea is to conserve energy today in order to get more power tomorrow.
We inherently know that saving energy results in low energy bills, but we also need to understand that a unit of energy saved today makes it available for people still living in the dark or facing regular power cuts.
Saving power or conserving energy is about knowing the sources of energy, and areas of wastage and thereby eliminating these through technology and lifestyle changes. For instance, a 100 W (Watt) incandescent (ICL) bulb can be replaced with a 9 W LED bulb offering similar performance in terms of light output, but at far lower consumption of energy.
While a 100 W ICL bulb, used for four hours a day, consumes 146 units of energy per year, a 9 W LED bulb requires only 13.5 units per year. Clearly, switching to LED is a smart choice as it provides the same output while consuming 90 per cent less energy.
The focus of the campaign is to instill the idea of ‘save power for more power’ and in order to do so, the initiative will create awareness about energy efficient products and services, smart ways to reduce power consumption, alternate sources of energy like solar energy and the need to conserve energy. The idea is to address the rising need for energy conservation in India.
As part of the campaign, we will highlight the stories of individuals and organisations who are championing the cause of energy conservation by switching to renewable sources of energy, adopting innovations to reduce energy consumption while enjoying the same output. The initiative will provide a platform for all stakeholders to share their ideas and work towards the common goal of, ‘Save power for more power’.