Be A Bijli Donor - Save Electricity
Be A Bijli Donor - Save Electricity
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Enhancing Capabilities For Better Opportunities

The 5th Meghalaya Aajivika Saras Fair 2024 celebrated women entrepreneurs and their incredible journey. A special highlight this year was the participation of women trained at USHA's - Meghalaya State Rural Livelihoods Society (MSRLS) Training cum Production Centers. From designing their own outfits to walking the ramp, many even brought their children along, turning the stage into a powerful statement of empowerment and self-expression.

Enhancing Capabilities For Better Opportunities

USHA has brought sewing skills to countless women. But as the program grew, a need emerged for more skilled trainers. To meet this demand, USHA invested in the existing Silai School entrepreneurs.

Enhancing Capabilities For Better Opportunities

USHA silai school women entrepreneurs from across India have gathered for the next milestone in their journey with USHA - an advanced training programme. Women who'd built their own businesses, were trained to become Master Trainers.

Enhancing Capabilities For Better Opportunities

From sewing machine repair and maintenance to financial literacy, design input, and health education. These skills are transformative, enabling women to run enterprises efficiently, diversify their income, and elevate their social and economic status.

Enhancing Capabilities For Better Opportunities

For many women, this advanced training is more than just mastering a craft-it's about gaining even more confidence to stand on their own.

About The Campaign

About The Campaign

NDTV in partnership with Luminous has launched an awareness campaign ‘Be A Bijli Donor’ to promote the idea of ‘save power for more power’. The idea is to conserve energy today in order to get more power tomorrow.

 

We inherently know that saving energy results in low energy bills, but we also need to understand that a unit of energy saved today makes it available for people still living in the dark or facing regular power cuts.

 

Saving power or conserving energy is about knowing the sources of energy, and areas of wastage and thereby eliminating these through technology and lifestyle changes. For instance, a 100 W (Watt) incandescent (ICL) bulb can be replaced with a 9 W LED bulb offering similar performance in terms of light output, but at far lower consumption of energy.

 

While a 100 W ICL bulb, used for four hours a day, consumes 146 units of energy per year, a 9 W LED bulb requires only 13.5 units per year. Clearly, switching to LED is a smart choice as it provides the same output while consuming 90 per cent less energy.

 

The focus of the campaign is to instill the idea of ‘save power for more power’ and in order to do so, the initiative will create awareness about energy efficient products and services, smart ways to reduce power consumption, alternate sources of energy like solar energy and the need to conserve energy. The idea is to address the rising need for energy conservation in India.

 

As part of the campaign, we will highlight the stories of individuals and organisations who are championing the cause of energy conservation by switching to renewable sources of energy, adopting innovations to reduce energy consumption while enjoying the same output. The initiative will provide a platform for all stakeholders to share their ideas and work towards the common goal of, ‘Save power for more power’.