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Masuri Gagrai, 28-Year-Old ASHA Worker, Is Leading This Jharkhand Village In Maternal-Child Health And Nutrition

Masuri Gagrai has been working primarily on creating awareness about the health and nutrition of expectant mothers and children. Besides, she educates women on breastfeeding, nutrition, maternal health and on the importance of institutional delivery.

Masuri Gagrai, 28-Year-Old ASHA Worker, Is Leading This Jharkhand Village In Maternal-Child Health And Nutrition

28-year-old Masuri Gagrai is a member of the ASHA (Accredited Social Health Activists) fleet, who is working towards revolutionising the health care system in Laujora Kalan, a village in Jharkhand.

Masuri Gagrai, 28-Year-Old ASHA Worker, Is Leading This Jharkhand Village In Maternal-Child Health And Nutrition

Ms. Gagrai primarily works towards the health and nutrition of pregnant and lactating women and their children, and quashes the traditional idea of "one meal a day" for these women.

Masuri Gagrai, 28-Year-Old ASHA Worker, Is Leading This Jharkhand Village In Maternal-Child Health And Nutrition

The young healthcare worker has undergone training in a non-profit voluntary organisation, Ekjut, on breastfeeding, maternal, newborn, and child health, nutrition, the importance of institutional delivery, etc., and is practically leading the village.

Masuri Gagrai, 28-Year-Old ASHA Worker, Is Leading This Jharkhand Village In Maternal-Child Health And Nutrition

She uses pictorial cards to teach women when and how to breastfeed, as well as what foods they should eat as lactating mothers. She visits door-to-door to deliver the message

Masuri Gagrai, 28-Year-Old ASHA Worker, Is Leading This Jharkhand Village In Maternal-Child Health And Nutrition

In her three years of service as an ASHA worker, Masuri Gagrai has been a messiah for several infant lives and expectant mothers. Besides, she has significantly improved the uptake of immunization services and ensured more rural women give birth in hospitals.

Masuri Gagrai, 28-Year-Old ASHA Worker, Is Leading This Jharkhand Village In Maternal-Child Health And Nutrition

When the novel coronavirus hit the country in 2020, Ms. Gagrai also took on the additional task of educating the villagers about the outbreak, the quarantining management in remote areas, medications, vaccinations, etc.

About The Campaign

About The Campaign

NDTV in partnership with Luminous has launched an awareness campaign ‘Be A Bijli Donor’ to promote the idea of ‘save power for more power’. The idea is to conserve energy today in order to get more power tomorrow.

 

We inherently know that saving energy results in low energy bills, but we also need to understand that a unit of energy saved today makes it available for people still living in the dark or facing regular power cuts.

 

Saving power or conserving energy is about knowing the sources of energy, and areas of wastage and thereby eliminating these through technology and lifestyle changes. For instance, a 100 W (Watt) incandescent (ICL) bulb can be replaced with a 9 W LED bulb offering similar performance in terms of light output, but at far lower consumption of energy.

 

While a 100 W ICL bulb, used for four hours a day, consumes 146 units of energy per year, a 9 W LED bulb requires only 13.5 units per year. Clearly, switching to LED is a smart choice as it provides the same output while consuming 90 per cent less energy.

 

The focus of the campaign is to instill the idea of ‘save power for more power’ and in order to do so, the initiative will create awareness about energy efficient products and services, smart ways to reduce power consumption, alternate sources of energy like solar energy and the need to conserve energy. The idea is to address the rising need for energy conservation in India.

 

As part of the campaign, we will highlight the stories of individuals and organisations who are championing the cause of energy conservation by switching to renewable sources of energy, adopting innovations to reduce energy consumption while enjoying the same output. The initiative will provide a platform for all stakeholders to share their ideas and work towards the common goal of, ‘Save power for more power’.