NDTV-Aircel Save our Tigers Campaign
NDTV-Aircel ?Save Our Tigers' campaign ambassador Amitabh Bachchan raises his voice in concern for the endangered tiger. A special show anchored by Vikram Chandra does its bit.
Once there was a tiger, the classic opening of our bedtime stories, threatening to become the sign off. In a country, rated among the most bio-diverse terrains in the world, with over 12% land covered with forests, we have only 1,400 tigers left.
Just as this shocking census report came in, in 2008, NDTV set out on a mission: To Save Our Tigers - the largest and the most comprehensive media campaign on tiger conservation till date. We presented the Prime Minister with a petition, signed by thousands across the country. Then we went from state to state, chief minister to chief minister, who offered us time-bound and promises of action.
Today we can proudly say, we have set the tiger agenda for the nation.
Our 12 Hour Live Telethon is dedicated to raising funds for the tiger. You too can help make a difference.
NDTV has been working dedicatedly towards the campaign. A signature campaign, asking all Indians to pledge support to save the tiger, went to every part of the country and was received well.
In this picture, an NDTV Correspondent is talking to the winners of the signature campaign at the Kabini tiger reserve.
NDTV Correspondent Gargi Rawat travelled all the way to Ranthambore to attend a student's mela dedicated to the cause of tiger. The children had some spectacular views to share as they said that the future of the country and the world depended on tiger conservation.
?no tiger, no forests, no water, no human beings,? said one of the students at the mela
NDTV in partnership with Luminous has launched an awareness campaign ‘Be A Bijli Donor’ to promote the idea of ‘save power for more power’. The idea is to conserve energy today in order to get more power tomorrow.
We inherently know that saving energy results in low energy bills, but we also need to understand that a unit of energy saved today makes it available for people still living in the dark or facing regular power cuts.
Saving power or conserving energy is about knowing the sources of energy, and areas of wastage and thereby eliminating these through technology and lifestyle changes. For instance, a 100 W (Watt) incandescent (ICL) bulb can be replaced with a 9 W LED bulb offering similar performance in terms of light output, but at far lower consumption of energy.
While a 100 W ICL bulb, used for four hours a day, consumes 146 units of energy per year, a 9 W LED bulb requires only 13.5 units per year. Clearly, switching to LED is a smart choice as it provides the same output while consuming 90 per cent less energy.
The focus of the campaign is to instill the idea of ‘save power for more power’ and in order to do so, the initiative will create awareness about energy efficient products and services, smart ways to reduce power consumption, alternate sources of energy like solar energy and the need to conserve energy. The idea is to address the rising need for energy conservation in India.
As part of the campaign, we will highlight the stories of individuals and organisations who are championing the cause of energy conservation by switching to renewable sources of energy, adopting innovations to reduce energy consumption while enjoying the same output. The initiative will provide a platform for all stakeholders to share their ideas and work towards the common goal of, ‘Save power for more power’.