Be A Bijli Donor - Save Electricity
Be A Bijli Donor - Save Electricity
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NDTV Food Awards 2026: Behind The Scenes

The NDTV Food Awards 2026 offered a glimpse beyond the spotlight, capturing the buzz, preparation and candid moments that brought the grand evening to life at ITC Maurya, New Delhi. From backstage rush to heartfelt interactions, the event reflected the passion and energy behind celebrating India's finest in food and hospitality.

NDTV Food Awards 2026: Behind The Scenes

In Picture: Kurush Dalal, Marryam H Reshii, Dr Shabnam Banu, Asma Khan, Ananya Banerjee

NDTV Food Awards 2026: Behind The Scenes

In Picture: All Winners

NDTV Food Awards 2026: Behind The Scenes

In Picture: hosts Arun Singh, Rahesha Sehgal

NDTV Food Awards 2026: Behind The Scenes

In Picture: Anil Chadha, Jasleen Dhanota, Rahul Kanwal

NDTV Food Awards 2026: Behind The Scenes

In picture: Vir Sanghvi

About The Campaign

About The Campaign

NDTV in partnership with Luminous has launched an awareness campaign ‘Be A Bijli Donor’ to promote the idea of ‘save power for more power’. The idea is to conserve energy today in order to get more power tomorrow.

 

We inherently know that saving energy results in low energy bills, but we also need to understand that a unit of energy saved today makes it available for people still living in the dark or facing regular power cuts.

 

Saving power or conserving energy is about knowing the sources of energy, and areas of wastage and thereby eliminating these through technology and lifestyle changes. For instance, a 100 W (Watt) incandescent (ICL) bulb can be replaced with a 9 W LED bulb offering similar performance in terms of light output, but at far lower consumption of energy.

 

While a 100 W ICL bulb, used for four hours a day, consumes 146 units of energy per year, a 9 W LED bulb requires only 13.5 units per year. Clearly, switching to LED is a smart choice as it provides the same output while consuming 90 per cent less energy.

 

The focus of the campaign is to instill the idea of ‘save power for more power’ and in order to do so, the initiative will create awareness about energy efficient products and services, smart ways to reduce power consumption, alternate sources of energy like solar energy and the need to conserve energy. The idea is to address the rising need for energy conservation in India.

 

As part of the campaign, we will highlight the stories of individuals and organisations who are championing the cause of energy conservation by switching to renewable sources of energy, adopting innovations to reduce energy consumption while enjoying the same output. The initiative will provide a platform for all stakeholders to share their ideas and work towards the common goal of, ‘Save power for more power’.