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This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

Pollution, pollution everywhere, how to breathe clean? 23-year-old Philem Rohan Singh from Manipur decided to embark on a solo cycling tour and raise awareness about India's air pollution crisis.

This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

23-year-old cyclist from Manipur, Philem Rohan Singh embarked on a solo cycling tour from India Gate in the national capital Delhi to Imphal in Manipur on January 8, 2018.

This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

Philem who has been riding from a very young age has cycled up to 500-600km, but this time he plans to cover a vast stretch of the country and cycle roughly 2,500 km.

This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

Philem's tour titled, ?Pollution Free India And A Journey Taken With An Extra Mile' is centered around two themes, pollution and taking that one extra step, walking that one extra mile while leaving the sorrows, pain and all the struggles behind.

This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

Post Diwali, when Delhi was covered under a thick layer of smog, Philem was in Delhi and found it difficult to breathe and go to his office. It is then that he decided to do something and fight for a pollution free India.

This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

To raise awareness, Philem is distributing handmade fliers to the people he meets on his way. Given financial constraints and means, he relies on word of mouth and asks people to share the message with their friends and family.

This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

In order to reach out to the younger generation, Philem has planned to give guest lecture in schools in Uttar Pradesh, Bihar, West Bengal and other regions.

This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

All the expenses of this journey are being borne by Philem himself. He has not received any kind of financial support from any government body or any organisation, but his friends have pitched in with some help.

This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

As of January 25, Philem has pedaled around 1,300km and has reached Forbesganj, Bihar.

This Cyclist From Manipur Is On A Tour From Delhi To Imphal, To Spread The Message Of #BeatPollution

From having a decent job and leading a comfortable life to being the bearer of change, Phelim seeks to collaborate with organisations and government in the future to raise awareness about India's air pollution crisis.

About The Campaign

About The Campaign

NDTV in partnership with Luminous has launched an awareness campaign ‘Be A Bijli Donor’ to promote the idea of ‘save power for more power’. The idea is to conserve energy today in order to get more power tomorrow.

 

We inherently know that saving energy results in low energy bills, but we also need to understand that a unit of energy saved today makes it available for people still living in the dark or facing regular power cuts.

 

Saving power or conserving energy is about knowing the sources of energy, and areas of wastage and thereby eliminating these through technology and lifestyle changes. For instance, a 100 W (Watt) incandescent (ICL) bulb can be replaced with a 9 W LED bulb offering similar performance in terms of light output, but at far lower consumption of energy.

 

While a 100 W ICL bulb, used for four hours a day, consumes 146 units of energy per year, a 9 W LED bulb requires only 13.5 units per year. Clearly, switching to LED is a smart choice as it provides the same output while consuming 90 per cent less energy.

 

The focus of the campaign is to instill the idea of ‘save power for more power’ and in order to do so, the initiative will create awareness about energy efficient products and services, smart ways to reduce power consumption, alternate sources of energy like solar energy and the need to conserve energy. The idea is to address the rising need for energy conservation in India.

 

As part of the campaign, we will highlight the stories of individuals and organisations who are championing the cause of energy conservation by switching to renewable sources of energy, adopting innovations to reduce energy consumption while enjoying the same output. The initiative will provide a platform for all stakeholders to share their ideas and work towards the common goal of, ‘Save power for more power’.