Transforming Lives Through Strategic Partnerships
USHA's strategic partnerships with companies like Tata Power, Star Cement, and Godavari Power & Ispat Ltd. foster shared values that empower women across India. Initiatives such as training centers in Mal and Chamata Pathar have directly impacted over 300 women, equipping them with skills for economic self-dependence. These collaborations not only uplift individuals but also transform communities, promoting entrepreneurship and a brighter future for women.
In Northeast India, USHA and Star Cement have launched a first of its kind project-training men in the mechanics and maintenance of sewing machines so they can provide technical support to women graduating from Silai Schools, their learners and other women from the villages. Through this project USHA is aligning its goals with the mandate of its corporate partners in their CSR ventures.
Located just an hour and a half's drive from Assam's Guwahati lies the USHA Silai School at Chamata Pathar. Run in partnership with Star Cement, this school is fostering self-dependence among the women of the region. USHA's alliances with similar organizations have significantly contributed to positively transforming the lives of numerous women across diverse communities.
NDTV in partnership with Luminous has launched an awareness campaign ‘Be A Bijli Donor’ to promote the idea of ‘save power for more power’. The idea is to conserve energy today in order to get more power tomorrow.
We inherently know that saving energy results in low energy bills, but we also need to understand that a unit of energy saved today makes it available for people still living in the dark or facing regular power cuts.
Saving power or conserving energy is about knowing the sources of energy, and areas of wastage and thereby eliminating these through technology and lifestyle changes. For instance, a 100 W (Watt) incandescent (ICL) bulb can be replaced with a 9 W LED bulb offering similar performance in terms of light output, but at far lower consumption of energy.
While a 100 W ICL bulb, used for four hours a day, consumes 146 units of energy per year, a 9 W LED bulb requires only 13.5 units per year. Clearly, switching to LED is a smart choice as it provides the same output while consuming 90 per cent less energy.
The focus of the campaign is to instill the idea of ‘save power for more power’ and in order to do so, the initiative will create awareness about energy efficient products and services, smart ways to reduce power consumption, alternate sources of energy like solar energy and the need to conserve energy. The idea is to address the rising need for energy conservation in India.
As part of the campaign, we will highlight the stories of individuals and organisations who are championing the cause of energy conservation by switching to renewable sources of energy, adopting innovations to reduce energy consumption while enjoying the same output. The initiative will provide a platform for all stakeholders to share their ideas and work towards the common goal of, ‘Save power for more power’.