NDTV-Mastercard Cashless Bano India

A close look at Windows Phone 7

A close look at Windows Phone 7

A close look at Windows Phone 7

A person holds a new Windows Phone 7 mobile operating system on October 11, 2010 in New York. The phone, which will be available in the United States on AT&T's network, looks to compete with the iPhone, Android and BlackBerry smartphones. (PHOTO: AFP)

A close look at Windows Phone 7

A person holds a new Windows Phone 7 mobile operating system on October 11, 2010 in New York, New York. The phone, which will be available in the United States on AT&T's network, looks to compete with the iPhone, Android and BlackBerry smartphones. (PHOTO: AFP)

A close look at Windows Phone 7

HTC releases five Windows Phone 7 devices on October 11, 2010 in New York City. (PHOTO: AP)

A close look at Windows Phone 7

A person holds a new Windows Phone 7 mobile operating system on October 11, 2010 in New York, New York. The phone, which will be available in the United States on AT&T's network, looks to compete with the iPhone, Android and BlackBerry smartphones. (PHOTO: AFP)

A close look at Windows Phone 7

A person holds a new Windows Phone 7 mobile operating system on October 11, 2010 in New York, New York. The phone, which will be available in the United States on AT&T's network, looks to compete with the iPhone, Android and BlackBerry smartphones. (PHOTO: AFP)

A close look at Windows Phone 7

Devices running Windows Phone 7 (WP7) are on display, a new mobile phone operating system as Microsoft seeks to regain lost ground to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York.(PHOTO: AFP)

A close look at Windows Phone 7

Devices running Windows Phone 7 (WP7) are on display, a new mobile phone operating system as Microsoft seeks to regain ground lost to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York. Microsoft Chief Executive Steve Ballmer unveiled WP7. (PHOTO: AFP)

A close look at Windows Phone 7

Devices running Windows Phone 7 (WP7) are on display, a new mobile phone operating system as Microsoft seeks to regain ground lost to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York. (PHOTO: AFP)

A close look at Windows Phone 7

Attendees test devices running Windows Phone 7 (WP7), a new mobile phone operating system as Microsoft seeks to regain ground lost to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York. Microsoft Chief Executive Steve Ballmer unveiled WP7. (PHOTO: AFP)

A close look at Windows Phone 7

A HTC Device running Windows Phone 7 (PHOTO: AP)

A close look at Windows Phone 7

The HTC device running Windows Phone 7 boasts of a 5MP camera (PHOTO: AP)

A close look at Windows Phone 7

Windows Phone 7 boasts of an interactive home screen (PHOTO: AP)

A close look at Windows Phone 7

Windows Phone 7 is all set to launch on November 8th 2010. (PHOTO: AP)

A close look at Windows Phone 7

The Windows Phone 7 powered Samsung Focus at the launch of new smart phones with AT&T Inc. ahead of the holiday shopping season, that will run on Microsoft's new mobile software, in New York. (PHOTO: AFP)

A close look at Windows Phone 7

People attend the opening of the new Windows Phone 7 mobile operating system on October 11, 2010 in New York. The phone, which will be available in the United States on AT&T's network, looks to compete with the iPhone, Android and BlackBerry smartphones.(PHOTO: AFP)

A close look at Windows Phone 7

AT&T Mobility and Consumer Markets President and CEO Ralph de la Vega speaks to unveil devices running Windows Phone 7 (WP7), a new mobile phone operating system as Microsoft seeks to regain ground lost to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York, October 11, 2010. Microsoft Chief Executive Steve Ballmer unveiled WP7.(PHOTO: AFP)

A close look at Windows Phone 7

Microsoft Chief Executive Steve Ballmer unveils Windows Phone 7 (WP7) , a new mobile phone operating system, as Microsoft seeks to regain ground lost to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York, October 11, 2010. (PHOTO: AFP)

A close look at Windows Phone 7

Microsoft Chief Executive Steve Ballmer unveils Windows Phone 7 (WP7) , a new mobile phone operating system, as Microsoft seeks to regain ground lost to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York, October 11, 2010. (PHOTO: AFP)

A close look at Windows Phone 7

Microsoft Chief Executive Steve Ballmer unveils Windows Phone 7 (WP7), a new mobile phone operating system as Microsoft seeks to regain ground lost to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York, October 11, 2010. (PHOTO: AFP)

A close look at Windows Phone 7

AT&T Mobility and Consumer Markets President and CEO Ralph de la Vega speaks to unveil devices running Windows Phone 7 (WP7), a new mobile phone operating system as Microsoft seeks to regain ground lost to the iPhone, Blackberry and devices powered by Google's Android software, during an event in New York, October 11, 2010. Microsoft Chief Executive Steve Ballmer unveiled WP7.(PHOTO: AFP)

A close look at Windows Phone 7

(From left to right) HTC CEO Peter Chou, Microsoft CEO Steve Ballmer, and AT&T Mobility CEO Ralph de la Vega gather in New York to launch HTC Windows Phone 7 devices. (PHOTO: AP)

About The Campaign

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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  • Amitabh Kant
    In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
  • Ari Sarker
    The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
  • Sunil Mehta
    Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank
  • Praveen Khandelwal
    There should be no transaction costs on merchants or consumers. This should be covered by government subsidiesPraveen KhandelwalGeneral Secretary, The Confederation of All India Traders
  • Dr Arvind Virmani
    At least for the next 5 years or so, cellphones would be the best medium to reach people throughDr Arvind VirmaniPresident, Forum for Strategic Initiatives and Former Chief Economic Advisor