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Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

Siddis, who have a heritage going back almost 800 years and have been living in India for decades, are among the country's forgotten and marginalised communities

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

Gujarat's tribal community, the Siddi, has one of the most unique cultures to be found in India. They reside in the Gir Forest in Somnath district and the community is believed to be the descendants of the Bantu people of East Africa.

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

Siddis, who have a heritage going back almost 800 years and have been living in India for decades, are among the country's forgotten and marginalised communities.

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

The tribal community suffers from many challenges, from poverty, unemployment, to illiteracy. Above all this, there is an added layer of challenge: the colour of their skin.

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

They are referred to as the ?lost tribe of Africa' and due to this tag, they have faced a lot of discrimination.

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

Despite many challenges, the Siddi community excels in sports. So much so that in the late 1980s, under the government's Special Area Games scheme, it was believed that the Siddis' genetic advantage made them naturally gifted runners.

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

Alfiza Majgul, a Siddi tribe member, has a gold medal. She is a national-level silver medalist in wrestling. A resident of Hadmatiya village, 36 km away from Somnath, the Class 8 student is studying in the Eklavya model residential school to pursue her dream of making her parents proud.

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

While Ms. Majgul has gained a certain level of acceptance, many others from the community like Mahebub Chotiyara haven't been fortunate enough to fulfil their dreams due to financial crisis

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

Education and access to healthcare are inadequate for this marginalised ethnic group. To make both accessible to the tribe, the Anganwadis in the areas where the community resides have been deployed to make preschool education playful, joyous, and engaging for impressionable young children. The Anganwadis are the focal point for the implementation of all the health, nutrition, and early learning initiatives under the Integrated Child Development Services programme.

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

The kindergartens in the areas where the community resides, the infrastructure has been upgraded with BALA (Building as Learning Aid), under which the infrastructure will be weatherproof, the buildings will be painted with all the animated creatures to grab children's attention, and the faculty will be guided with all the learnings they need to provide to the children.

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

Along with a focus on education, Dettol's Banega Swasth India campaign's Reach Each Child Programme is working in the area to improve access to healthcare.

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

Hamida, who is a tribal member of Madhupur Jambur, Gir Somnath district, said her younger daughter is four years old and is severely malnourished, but Hamida was unaware of her condition .

Gujarat's Siddi Tribe, India's Marginalised Community With Multifaceted Challenges

Gulabi Didis are on the forefront of driving Reckitt's nutrition programme Reach Each Child. 21-year-old Bajarani Alfiza is from the Siddi community and is among the few who completed her education. She is a trained nurse who has joined the Reach Each Child programme as a Gulabi Didi

About The Campaign

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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  • Amitabh Kant
    In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
  • Ari Sarker
    The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
  • Sunil Mehta
    Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank
  • Praveen Khandelwal
    There should be no transaction costs on merchants or consumers. This should be covered by government subsidiesPraveen KhandelwalGeneral Secretary, The Confederation of All India Traders
  • Dr Arvind Virmani
    At least for the next 5 years or so, cellphones would be the best medium to reach people throughDr Arvind VirmaniPresident, Forum for Strategic Initiatives and Former Chief Economic Advisor