NDTV-Mastercard Cashless Bano India

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

In Pics: Overcoming His Hearing Disability, This Mime Artist Uses His Skills To Spread The Message Of Road Safety

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

37-year-old Veeramani Sekar from Chennai, who works in a bank as a manager is hearing-impaired since birth.

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

After he met with an accident while travelling with his daughter on his bike, he realised that on roads a split second is all the difference between life and death and the only option is to take precautions, to not just prevent accidents but also curtail fatalities.

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

'I was riding my bike very carefully; and all of sudden a vehicle rammed into my bike. This accident was an eye-opener,' recalled Mr Sekar, who then made spreading awareness about road safety the mission of his life.

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

At busy traffic signals across Chennai, Mr Sekar uses the art of mime (performance without speaking by using body movements and facial expressions) to educate motorists to adopt road safety measures.

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

Through mime, he sensitises people on the importance of obeying traffic rules like wearing helmets and seat belts, sticking to speed limits and avoid speeding, driving without distractions (mobile phones or eatables) and acknowledging the rights of pedestrians.

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

He works with Thozhan, an organisation which is actively working for the past 10 years across Chennai to spread awareness on road safety, under their initiative, ?Accident Free Nation'.

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

Mr Sekar believes that people easily understand the concept rather than a long speech or literature.

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

In terms of support from the authorities, Mr Sekar states that the traffic police officials help with necessary permissions for the mime performance at traffic signals.

In Pics: A Hearing-Impaired Mime Artist Spreading The Message Of Road Safety

Apart from traffic signals, Mr Sekar also performs at schools, colleges and corporate houses, as part of Thozhan's road safety awareness campaigns. He also works towards training a team of members to use mime language for road safety awareness.

About The Campaign

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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