The frequency of traffic accidents in India is among the highest in the world and is growing with every passing year. Nearly 5 lakh (4,80,652) road accidents took place in 2017, resulting in over 1.5 lakh deaths (1,50,785). Road safety is emerging as a major social concern in the country. Taking note of this, students in Bengaluru participated in a walkathon, organised as part of NDTV's Road To Safety campaign, to create awareness about the need for safer roads. Here are a few pictures from the walkathon
NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.
The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.
We aim to reach out to people and educate them on:
1) Digital and financial literacy
2) New generation digital payment solutions
3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions
4) Ease of usage at point of sales