NDTV-Mastercard Cashless Bano India

In Pics: Bengaluru Students Participated In A Walkathon To Spread Awareness On Road Safety

The frequency of traffic accidents in India is among the highest in the world and is growing with every passing year. Nearly 5 lakh (4,80,652) road accidents took place in 2017, resulting in over 1.5 lakh deaths (1,50,785). Road safety is emerging as a major social concern in the country. Taking note of this, students in Bengaluru participated in a walkathon, organised as part of NDTV's Road To Safety campaign, to create awareness about the need for safer roads. Here are a few pictures from the walkathon

In Pics: Bengaluru Students Participated In A Walkathon To Spread Awareness On Road Safety

Cricket commentator Charu Sharma flagged off the road safety awareness walkathon in Bengaluru.

In Pics: Bengaluru Students Participated In A Walkathon To Spread Awareness On Road Safety

The walk began at 10 AM from Bengaluru's Dayanand Sagar Institute where the students and other enthusiasts joined in carrying the placards with the message to never drink and drive.

In Pics: Bengaluru Students Participated In A Walkathon To Spread Awareness On Road Safety

A flash mob was also organised to raise awareness about road safety.

In Pics: Bengaluru Students Participated In A Walkathon To Spread Awareness On Road Safety

People from across the city joined the walkathon and also took the pledge to #NeverDrinkAndDrive.

In Pics: Bengaluru Students Participated In A Walkathon To Spread Awareness On Road Safety

Students of the institute also took the #NeverDrinkAndDrive pledge

About The Campaign

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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  • Amitabh Kant
    In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
  • Ari Sarker
    The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
  • Sunil Mehta
    Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank
  • Praveen Khandelwal
    There should be no transaction costs on merchants or consumers. This should be covered by government subsidiesPraveen KhandelwalGeneral Secretary, The Confederation of All India Traders
  • Dr Arvind Virmani
    At least for the next 5 years or so, cellphones would be the best medium to reach people throughDr Arvind VirmaniPresident, Forum for Strategic Initiatives and Former Chief Economic Advisor