Ever wondered how our bodies would look like if designed to survive a car crash? Globally, annual deaths from accidents number at 1.25 million, while 20 to 50 million people suffer from non-fatal injuries. According to the SaveLIFE foundation, around 1,304,345 people in India have been killed in preventable road crashes and around 5,085,691 people have been seriously injured or disabled in road crashes in the last ten years.
NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.
The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.
We aim to reach out to people and educate them on:
1) Digital and financial literacy
2) New generation digital payment solutions
3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions
4) Ease of usage at point of sales