In Pics: How Kolkata Celebrated India Road Safety Week

As part of the United Spirits-NDTV Road to Safety campaign, a Diageo initiative, people came out in large numbers to spread the message of road safety.

For several hours at Kolkata's busiest crossings, people were asked to sign up and take the pledge to #NeverDrinkAndDrive and make India's roads safer. Most people agreed that drinking and driving is something that they would never do in the future.

The tow-truck activity to spread road safety awareness was flagged off at the seven-point Park Circus crossing in the afternoon by fashion designer and social activist Agnimitra Paul.

The tow-truck with a damaged car traveled across South Kolkata to send a visible message on what happens when people sit behind the steering wheel after consuming alcohol.

"I appeal to people to not risk their lives and drive after drinking. You not only risk your own life but also you can destroy the life of your own loved ones, another person on the street and his loved ones too", said Agnimitra Paul at the event.

Seen here are volunteers carrying the placards to spread the message of #NeverDrinkAndDrive at the Park Circus Crossing in Kolkata.

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank
There should be no transaction costs on merchants or consumers. This should be covered by government subsidiesPraveen KhandelwalGeneral Secretary, The Confederation of All India Traders
At least for the next 5 years or so, cellphones would be the best medium to reach people throughDr Arvind VirmaniPresident, Forum for Strategic Initiatives and Former Chief Economic Advisor

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Cashless Bano India

In Pics: How Kolkata Celebrated India Road Safety Week

About The Campaign

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