In Pics: Launch Of Cashless Bano India Campaign In Delhi

NDTV has partnered with Mastercard to launch Cashless Bano India campaign to create awareness and educate the masses about digital payment solutions. The campaign aims to take the message of a cash free India to the country.

Amitabh Kant, CEO of NITI Aayog, along with Ari Sarker, Co-president, Asia Pacific, Mastercard and NDTV's Vikram Chandra flagged off the bus that will visit multiple cities in India to spread the word about NDTV-Mastercard Cashless Bano India campaign.

Porush Singh, Divising President of Mastercard expressed his views on digital payment solutions and how the campaign can help India to become a cashless economy.

"There is need to turn India into a formal economy," said Amitabh Kant, CEO, NITI Aayog, who attended the launch of Cashless Bano India campaign.

Amitabh Kant and Ari Sarker along with Vikram Chandra at the launch event.

An invigorating discussion ensued as prominent panelists came together leading to understand what the government of India is doing to safeguard the process of digital payments.

Sunil Mehta, MD & CEO, Punjab National Bank, at the panel discussion on how India can become a cashless economy.

"The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debit," said Ari Sarker.

Dr. Arvind Virmani, President, Forum for Strategic Initiative & Former Chief Economic Adviser, was also part of the panel discussion.

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank
There should be no transaction costs on merchants or consumers. This should be covered by government subsidiesPraveen KhandelwalGeneral Secretary, The Confederation of All India Traders
At least for the next 5 years or so, cellphones would be the best medium to reach people throughDr Arvind VirmaniPresident, Forum for Strategic Initiatives and Former Chief Economic Advisor

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Cashless Bano India

In Pics: Launch Of Cashless Bano India Campaign In Delhi

About The Campaign

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