NDTV-Mastercard Cashless Bano India

John Abraham wants to insure his bottom

John Abraham is going the J-Lo way by getting his asset insured for a sum of Rs 10 crores.

John Abraham wants to insure his bottom

His is the most famous derriere in the country and now actor John Abraham is going the J-Lo way by getting his asset insured for a sum of Rs 10 crores.

He is the first from Bollywood to actually go ahead and insure a body part.

John Abraham wants to insure his bottom

According to reports, southern superstar Rajinikanth has copyrighted his voice. No one can mimic him without his consent.

John Abraham wants to insure his bottom

Mallika Sherawat was the first Indian celebrity to openly express her desire to insure her body.

John Abraham wants to insure his bottom

India's tennis sensation Sania Mirza has reportedly insured her arms.

John Abraham wants to insure his bottom

Daniel Craig's body is rumoured to be insured for about five million pounds. But he's not the only one with a body worth millions.

John Abraham wants to insure his bottom

The nightingale of India, Lata Mangeshkar, has insured her voice.

John Abraham wants to insure his bottom

Jennifer Lopez is rumoured to have gotten her butt insured. Jennifer, whose best 'ass-et' is her bottom, has reportedly insured her derriere for $27 million!

John Abraham wants to insure his bottom

The Blue Lagoon Babe: Brooke Shields' legs are insured for an undisclosed amount.

John Abraham wants to insure his bottom

Classic size zero: Bette Davis got her waistline insured for $28,000 - a tidy sum back in the day.

John Abraham wants to insure his bottom

David Beckham got his legs insured for an astounding $70 million.

John Abraham wants to insure his bottom

Hands On: Keith Richards of Rolling Stones got his hands insured for $2 million.

John Abraham wants to insure his bottom

Winner of fifteen Grammys, Bruce Springstein has his voice insured for $6 million.

John Abraham wants to insure his bottom

Heidi Klum, the German supermodel best known for her Victoria's Secret campaigns has got her legs insured for $2.2 million.

John Abraham wants to insure his bottom

David Lee Roth proved himself to be possibly the most forward-thinking rocker of all time by taking out a $1,000,000 policy on his sperms!

John Abraham wants to insure his bottom

Singer Mariah Carey also insured her legs for one billion dollars. The policy was taken out after Mariah was awarded Gillette's Legs of a Goddess award .

John Abraham wants to insure his bottom

Even as the Time magazine named her song Umbrella as one of The 10 Best Songs of 2007, Rihanna got her legs insured for $1 million.

John Abraham wants to insure his bottom

Crazy about chest hair: Famous Welch singer,Tom Jones, still making elderly Las Vegas audiences swoon at age 67, believes all could come crashing down with a single accident (say, a spontaneous shirt combustion!) that in any way damages his luxuriant pelt of chest hair.He got them insured for a whooping $7 million!

John Abraham wants to insure his bottom

Tina Turner's legs are insured for $3.2 million.

John Abraham wants to insure his bottom

It was 1960s and The Beatles had already insured themselves fearing their own popularity! Worried about Beatlemania, they got it done for $1 million on their first tour of US.

John Abraham wants to insure his bottom

Dolly Parton, one of the most successful country artists, with a record-25 number-one singles, got her breasts insured for $600,000!

About The Campaign

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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  • Amitabh Kant
    In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
  • Ari Sarker
    The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
  • Sunil Mehta
    Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank
  • Praveen Khandelwal
    There should be no transaction costs on merchants or consumers. This should be covered by government subsidiesPraveen KhandelwalGeneral Secretary, The Confederation of All India Traders
  • Dr Arvind Virmani
    At least for the next 5 years or so, cellphones would be the best medium to reach people throughDr Arvind VirmaniPresident, Forum for Strategic Initiatives and Former Chief Economic Advisor