The frequency of traffic accidents in India is among the highest in the world - In 2017, on an average 17 people died every hour in India. In a bid to continue raising awareness among people about these horrific road accident statistics and follow traffic rules, Kirron Kher, the Member Parliament from Chandigarh flagged off a bike rally.
NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.
The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.
We aim to reach out to people and educate them on:
1) Digital and financial literacy
2) New generation digital payment solutions
3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions
4) Ease of usage at point of sales