NDTV-Mastercard Cashless Bano India

NDTV & Mastercard Spread Awareness To 'Go Cashless'

The NDTV-Mastercard Cashless Bano India campaign's van is travelling all across the country, making people aware about the importance of going cashless, opting for digital payments and busting myths around online modes of transactions.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

The NDTV-Mastercard Cashless Bano India campaign's van, which is a symbol of change, is travelling across the country, hoping to inspire merchants to go cashless and adopt digital means of transactions. The campaign aims to take the message of a cash free India to the country.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

The van reached the crowded market of Azad Nagar, Kanpur, to educate the merchants and the shoppers about cashless payment solutions and its advantages.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

Crowd gathered around the campaign van to listen to the advantages of going cashless and how to adopt digital payment solutions for day to day transactions.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

A trader in Kanpur's Azad market posed with the Cashless Bano India certificate, showing his support towards going cashless.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

After encouraging vendors in Kanpur to go cashless, the campaign van reached Rajasthan.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

In Jaipur, the van was flagged off by Vasundhara Raje, Chief Minister, Rajasthan. From here, it will travel to different parts of the city to educate the masses about digital payment solutions.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

After journeying through various markets in Rajasthan, the campaign van reached Nagpur, intending to inspire more merchants to switch to digital payment options.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

The Cashless Bano India van was flagged off by B.C Bhartia, President, Confederation of All India Traders (CAIT) and Vikas Kumbhare, MLA at the Tanga Stand market, Nagpur.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

The merchants and shopkeepers were informed about the advantages of digital transactions. A huge crowd gathered around the campaign van, intently listening to the information imparted.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

From the Tanga Stand market, the van made its way to Gadkari Wada to educate the retailers there to adopt digital payment options.

NDTV & Mastercard Spread Awareness To 'Go Cashless'

An owner of a garment shop holds up his Cashless Bano India certificate, a sign of being on board with digital payment methods.

About The Campaign

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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  • Amitabh Kant
    In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
  • Ari Sarker
    The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
  • Sunil Mehta
    Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank
  • Praveen Khandelwal
    There should be no transaction costs on merchants or consumers. This should be covered by government subsidiesPraveen KhandelwalGeneral Secretary, The Confederation of All India Traders
  • Dr Arvind Virmani
    At least for the next 5 years or so, cellphones would be the best medium to reach people throughDr Arvind VirmaniPresident, Forum for Strategic Initiatives and Former Chief Economic Advisor