NDTV-Mastercard Cashless Bano India

Road Safety Week: Hyderabad Battles To Make India's Roads Safer

People of Hyderabad came forward to do their bit for road safety. They joined in the #RoadToSafety campaign and pledged to actively participate towards road safety in India and build safer roads.

Road Safety Week: Hyderabad Battles To Make India's Roads Safer

India Road Safety week campaign got underway as part of NDTV and Diageo's Road To Safety initiative, with a ground activity in Hyderabad. The initiative partnered with two other NGOs - Association of Lady Entrepreneurs of India and Mission Smart Ride, to organise a Walkathon, which was kick started at Hyderabad's Kasu Brahmananda Reddy National Park at 8.30 am (IST).

Road Safety Week: Hyderabad Battles To Make India's Roads Safer

Despite the early winter morning, around 70 volunteers from the NGOs and other self-driven individuals passionate about the road safety cause joined hands and walked for two kilometres, from KBR Park to Jubilee Hills Check post, to spread awareness about the grim realities of India's road conditions and rising deaths due to accidents.

Road Safety Week: Hyderabad Battles To Make India's Roads Safer

The Walkathon is the first in a series of activities lined up to mark India Road Safety Week, including a day-long Conclave. The objective of this campaign is to address concerns on road safety in the country. This year's aim for the campaign is #NeverDrinkandDrive.

Road Safety Week: Hyderabad Battles To Make India's Roads Safer

Volunteers of Association of Lady Entrepreneurs of India also took the pledge to #NeverDrinkAndDrive in order to show their support to the NDTV Road To Safety campaign.

Road Safety Week: Hyderabad Battles To Make India's Roads Safer

A tow truck activity was conducted at major junctions in Hyderabad to raise awareness about road safety and the need to pay heed to traffic rules.

About The Campaign

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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  • Amitabh Kant
    In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
  • Ari Sarker
    The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
  • Sunil Mehta
    Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank
  • Praveen Khandelwal
    There should be no transaction costs on merchants or consumers. This should be covered by government subsidiesPraveen KhandelwalGeneral Secretary, The Confederation of All India Traders
  • Dr Arvind Virmani
    At least for the next 5 years or so, cellphones would be the best medium to reach people throughDr Arvind VirmaniPresident, Forum for Strategic Initiatives and Former Chief Economic Advisor