NDTV-Mastercard Cashless Bano India

Usha Silai App Revolutionises The Art Of Sewing With Digital Learning

Women who may have limited access to traditional educational resources are now using smartphones to learn the art of sewing through Usha Silai Mobile App. The women are making the best use of platforms like Google Meet, Zoom and WhatsApp to discuss sewing content and community issues. Take a look!

Usha Silai App Revolutionises The Art Of Sewing With Digital Learning

When the COVID-19 pandemic struck, the virtual world became our refuge. Many women used messaging and social media apps during COVID-19 to stay connected to their trainers and continue the process of learning.

Usha Silai App Revolutionises The Art Of Sewing With Digital Learning

It was then that Usha launched a mobile app called the Usha Silai App. The App has content on how to sew, various stitching techniques for different garments, and information on the maintenance of sewing machines.

Usha Silai App Revolutionises The Art Of Sewing With Digital Learning

The tutorial videos for the app are created by master trainers from Usha Silai School, providing them with an additional source of income. The trainer performs each step while explaining what they are doing. This includes measuring the cloth according to the garment they are making, cutting the fabric, and stitching. The videos are then dubbed and edited.

Usha Silai App Revolutionises The Art Of Sewing With Digital Learning

The Usha Silai App represents not just empowerment but also development, breaking language barriers in the digital landscape. Available in 12 regional languages, this platform ensures universal access to sewing and tailoring, promoting inclusivity in the learning process. The app's offline mode helps users in India with limited internet accessibility to download content and view it whenever they want.

Usha Silai App Revolutionises The Art Of Sewing With Digital Learning

The app also keeps the user up to date with the latest trends. With regularly updated design content, users can learn new techniques and the latest styles. The app is updated weekly with tips and hacks to enhance the user's creative journey.

Usha Silai App Revolutionises The Art Of Sewing With Digital Learning

Usha is now taking the impact of this technology to another level by offering certifications to women who complete the sewing and tailoring course on the app, thus achieving its mission of making women self-reliant.

Usha Silai App Revolutionises The Art Of Sewing With Digital Learning

Usha has partnered with Common Service Centres (CSCs) to promote skill development and entrepreneurship. CSCs are physical kiosks that aid in providing the government's digital services, to people in rural and remote areas, which lack digital infrastructure.

Usha Silai App Revolutionises The Art Of Sewing With Digital Learning

After obtaining the tailoring certification, the women of Usha Silai School embark on a journey towards financial independence, empowerment, and the ability to provide for their children. It also serves as an inspiration for other women to explore and fulfill their potential.

About The Campaign

About The Campaign

NDTV along with Mastercard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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  • Amitabh Kant
    In the next 3 to 4 years, India will technologically leap forward. Every person with a mobile will become a walking ATMAmitabh KantCEO, NITI Aayog
  • Ari Sarker
    The banking industry is going to move away from the practice of a blended merchant rate, we will have a separate cost for credit and debitAri SarkerCo-President, Asia Pacific, Mastercard
  • Sunil Mehta
    Security is an ongoing process. Nothing can be absolutely secure. We need to solve problems on an everyday basisSunil MehtaMD and CEO, Punjab National Bank
  • Praveen Khandelwal
    There should be no transaction costs on merchants or consumers. This should be covered by government subsidiesPraveen KhandelwalGeneral Secretary, The Confederation of All India Traders
  • Dr Arvind Virmani
    At least for the next 5 years or so, cellphones would be the best medium to reach people throughDr Arvind VirmaniPresident, Forum for Strategic Initiatives and Former Chief Economic Advisor