NDTV-Mastercard Cashless Bano India

Vizag City Aims To Go Almost Fully Cashless In A Year

Vizag City Aims To Go Almost Fully Cashless In A Year
New Delhi: Aiming to cover 90 per cent of this coastal city's 2 million citizens in a year, the Andhra Pradesh government launched a campaign to reduce the cash dependence with a cashless payment option campaign. Information and Technology Minister Nara Lokesh said infrastructure supporting cashless payments is being created across the port city, starting with the state-run buses, to accept digital modes of payments while citizens avail the services.

We need to reduce the dependence on cash throughout the city, for which we have launched a campaign, said Nara Lokesh, Information and Technology Minister, Andhra Pradesh.

A pilot project, that entails citizens to "tap and pay" through near-field communications cards on the buses, has already started. A private organisation has tied up with a slew of lenders to ensure that such cards are issued to the citizens of the town, he added.

Apart from the tap and go on buses, the project relies heavily on the Bharat QR code wherein users will be able to pay something like electricity bills by scanning codes on their smartphones, Mr Lokesh said.

The facility also allows almost all other payments such as for cooking gas, fuel purchase, paying utilities bills like telephones, and general merchant payments among others, he added. The minister said amendments will be moved to the Shops and Establishments Act in the state to make it mandatory for merchants to put up the codes at their shops to accept digital payments.

The project is targeting to touch 90 per cent of the city's population, or 18 lakh people, within the first year. As a pull, incentives like cash-backs on bill payments are also included in the plan, he added. Based on the experiences with this project, the private organisation is looking to launch a similar project in seven-eight districts in the state and is in talks with three more states to introduce similar schemes over the next one year.

It can be noted that till now, focussed efforts on reducing cash usage have been limited to villages and this may be one of the largest such efforts.

Also Read: How Visakhapatnam Is Moving Towards Becoming India's First Cashless City


(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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About The Campaign

About The Campaign

NDTV along with MasterCard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, all while educating them on the ways and means to do it.

We aim to reach out to people and educate them on:

1). Digital and financial literacy

2). New generation digital payment solutions

3). Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4). Ease of usage at point of sales