NDTV-Mastercard Cashless Bano India

Education And Behavioural Change: Key Factors In Adoption Of Digital Payments

The demonetisation drive, followed by incentive schemes launched by the government have been till date successful in boosting the shift towards digital payments. However, education is the crucial ingredient which in the long run is going to prove the key determining factor in fast tracking adoption of digital payment solutions.

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About The Campaign

About The Campaign

NDTV along with MasterCard is launching a multi-platform campaign “Cashless Bano India”, to create digital awareness and educate the masses about digital payment solutions for day to day transactions.

The campaign aims to take the message of a cash free India to the country, and will charter a blue print which can help all stakeholders to become a part of the digital revolution.

We aim to reach out to people and educate them on:

1) Digital and financial literacy

2) New generation digital payment solutions

3) Enabling merchants and consumers to understand and adopt secured and safe payment Solutions

4) Ease of usage at point of sales

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