India's grim reality in the 21st century is the volume of waste it generates per year which is 62 million tonnes, and if continues at this rate then by 2030 India will need a landfill almost as big as the city of Bengaluru, to dump all its waste. Alarmed by this, Jonah Fernandes and Eldrige Lobo from Goa's Parra village have opened a zero-waste store that encourages customers to switch to an eco-friendly lifestyle.