Angelina Jolie has many titles under her belt. From Oscar-winning actress, director, and humanitarian, to the latest one being an entrepreneur. The actress is all set to launch a new fashion brand called Atelier Jolie. Even as a businesswoman, she keeps her principles intact making her purpose-driven brand a "collective where everyone can create." It will also focus on sustainable and ethical fashion which comes as no surprise owing to her philanthropic nature. The brand Atelier Jolie will have its customers and clients take on the role of designers. They will collaborate with a network of tailors, pattern makers, and craftsmen all around the world to create clothing that is not just good for the environment but that is exclusive to your personal style. Angelina has been a champion of sustainable fashion and Atelier Jolie will also be committed to the same values. It will be using sustainable materials and fair labour practices to produce its garments.
Angelina Jolie's Instagram post about Atelier Jolie read, "I'm starting something new today - a collective where everyone can create. Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world. It stems from my appreciation and deep respect for the many tailors and makers I've worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression. I'm looking forward to growing this with you. More soon."
We are looking forward to this fashion brand which will be a chic amalgamation of style and sustainability.
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