"Aslee's" Journey From Being A Philanthropic Effort To A Business Promoting Sustainability

Hemp is a sustainable, environment- friendly plant. The traditional use of this plant stretches back to thousands of years, with its origins in Ayurveda. Despite being so versatile, hemp has a very unidimensional and undesirable reputation. But there are brands that are trying to change people's perception of the most misunderstood fibre. Aslee by Zoya Wahi and Nitij Singh is one of them.