Clothes With A Conscience
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Bageeya Follows An Eco-Friendly Process To Make Dye

Bageeya uses floral waste from temples to dye organic fabric. Interestingly, the brand Bageeya is not only turning waste into a resource, but the process followed for dying a piece of cloth is also eco-friendly. The water is used to wash utensils or mop the floor before it’s discarded. The chemicals in the water are within permissible limits, and hence do not pollute the groundwater.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.