Clothes With A Conscience
Clothes With A Conscience
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Blind People's Association Turns Waste To Wealth

"We realised that we don't want to ask people only for money because money is not the only thing we need. We need the goodwill of people and we need that people give to people", says Nandini Rawal, Executive Director, Blind People's Association, as she explains the reason behind taking donations in kind. Blind People's Association collects discarded items from people like clothes, toys and give them a new life.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.