Clothes With A Conscience
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Clothes Box Foundation Makes Dog Beds From Cloth Scraps

When working with clothes, be it new or upcycling old clothes, one does generate waste in form of cloth scraps. NGO Clothes Box Foundation store those scraps through the year and fill them gunny bags. During the winter, the organisation buys jute bags and fill them with these scraps to create beds for stray dogs. 

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.