Clothes With A Conscience

DIY: Add Colour To An Old Scarf With Flowers

Jigisha Shukla, Founder of Bageeya gives a quick do it yourself (DIY) lesson and shows how we can dye an old scarf using marigold flowers. With this DIY, you will not just upcycle an old scarf but also make use of a natural colour to make it trendier and more beautiful.
 

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.