Clothes With A Conscience
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Donating Old Clothes - Connecting People With People

Dr Bhushan Punani, General Secretary, Blind People's Association explains the idea behind starting a charity shop where people who have means or extra can donate and bridge the gap between haves and have not. He says, "We wanted cloth to be a medium of giving support to people with special needs."

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.