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Giving A New Meaning And A New Purpose To Temple Waste

No visit to a place of worship is complete without the classic temple offerings, to please and propitiate the gods. It is estimated that around 800 million tonnes of flowers are offered at temples, dargahs, and gurdwaras across the country. As per research by Pradip Kumar Maity for the International Journal for Research in Applied Science and Engineering Technology, about eight million tonnes of floral waste is dumped into rivers and other water bodies in India every year, choking and polluting them. But some brands and individuals are stopping temple waste from going to rivers. Instead, they are turning waste into useful resources like dyes and religious offerings.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.