How Anuprerna, An Artisanal Sustainable Textile Brand, Came Into Being

Anuprerna, an artisanal sustainable textile brand, was founded in 1983 in a small village in the Burdwan district of West Bengal, India with the mission to support and empower rural artisans, promote and preserve East India's traditional crafts and textiles and use of natural and sustainable fabric, and make them accessible to the world. Amit Singha, Founder of Anuprerna, wanted to give back to his roots, to empower the culture and people he grew up with, and that's what he is doing with the brand.