Clothes With A Conscience
Clothes With A Conscience
  • Home/
  • Videos/
  • How Clothes Box Foundation Upcycles And Reuses Old Clothes

How Clothes Box Foundation Upcycles And Reuses Old Clothes

Ritu Abrol, Co-founder of Clothes Box Foundation tells us how the NGO has collaborated with big brands through which one can donate their old clothes, instead of dumping them. Ms Abrol also explains how the organisation upcycles and reuses old clothes.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.