Clothes With A Conscience
Clothes With A Conscience

Lotus Silk And Its Health Benefits

Apart from being sustainable, Lotus silk has other benefits too. The fabric isn't just soft, breathable, and without any toxins or chemicals, it has definite benefits on one's health too. Bijayshanti Tongbram, Founder of Sanajing Sana Thambal explains the advantages of Lotus silk.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.