Clothes With A Conscience
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Mulya Creation, From Being An Instagram Page To An Eco-Conscious Brand

Alisha Mandolia, a textile designer by profession, wanted to do something sustainable with textiles, and so began Mulya Creation in 2019. With a focus on the 3Rs of reduce, reuse and recycle, Mulya Creation works on turning plain fabric into beautiful prints. The process includes using waste flowers for dyeing and embracing slow fashion.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.