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Mulya Creation Preserving Jaimala Through Clothing

Jaimala is a garland, exchanged by the bride and groom, during an Indian wedding. Mulya Creation encapsulates Jaimala (garland) forever by preserving the flowers. The flower petals from Jaimala are printed on the textile very delicately and precisely bringing each element of the garland to use, making it a special piece with all emotions and feel deeply carved.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.