Clothes With A Conscience
Clothes With A Conscience
  • Home/
  • Videos/
  • My Pad, A Menstrual Hygiene Products For Women In Rural Areas

My Pad, A Menstrual Hygiene Products For Women In Rural Areas

Several women across the world still use sand, cow dung, jute, and even ash as an alternative for sanitary napkins. Goonj is addressing the issue of lack of access to menstrual hygiene products by providing women with 'My Pad', clean cloth for menstrual hygiene.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.