Clothes With A Conscience
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Paiwand Studio Conquers Challenges Of Upcycling Textile Waste

Paiwand Studio takes scrap from design studios, weaves it into the fabric and sells it back to them. But every business comes with a challenge and for the founder Ashita Singhal, the journey wasn’t an easy one. Convincing design studios to give their textile waste was one of the challenges faced by her. 

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.