Clothes With A Conscience
Clothes With A Conscience
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Project Jeans Turns Discarded Jeans Into Sleeping Bags

Jeans, a piece of clothing we all have in our wardrobes. The denim industry has been an integral part of the fashion world for decades, providing us with durable and stylish jeans. However, behind denim production lies a significant environmental impact. From the cultivation of cotton to the manufacturing processes and waste management, the denim industry poses several challenges to our environment. One of the primary environmental concerns associated with the denim industry is the extensive use of water. But, Nirvaan Somany, Founder of Project Jeans is giving a new life to discarded jeans by converting them into sleeping bags. With the help of a few corporates and individuals, Nirvaan was able to collect thousands of pairs of jeans and has so far distributed around 900 beds.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.