Clothes With A Conscience
Clothes With A Conscience

Protecting Earth, One Cloth Pad At A Time

Our old clothes hold the solution to a very challenging public health issue - poor menstrual hygiene. The lack of access to affordable, hygienic menstrual products has caused girls to drop out of school, severely limited women's participation in public life, along with severe health issues. But, there are people who are trying to solve the twin problem of fabric waste and inaccessibility to menstrual hygiene products by making cloth pads.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.