Clothes With A Conscience
Clothes With A Conscience
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Repurposed And Customised - A Unique Way To Revamp Old Shoes

Ishita Aggarwal, founder of Holla, paints old sneakers and gives them a new look and a lease of life. Ishita believes that anything can be a canvas for our imaginations and by repurposing items like shoes, we can do our bit in keeping old sneakers out of landfills.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.