Clothes With A Conscience
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Students At National Institute Of Design Explore Second-Hand Clothing Market

Welcome to Ahmedabad's National Institute of Design, where ideas flow as freely as the campus. An idea can come from the most mundane of things and what better muse than nature itself. Classrooms are never confined by walls, and here that is true to the point where one cannot tell where nature ends and the classroom begins. Right within this world of ideas is the world of materials, in which the students engage at the level of design – thinking, questioning, and reimagining the ways in which we have come to know them. And one such space of exploration is the textile lab at NID.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.