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Sustainable, Upcycled And Repurposed: The Future Of Fashion In India

In this episode of Clothes With A Conscience, we bring to you three brands working with the common goal of sustainability for a better future. Featuring Anuprerna, an artisanal sustainable textile brand; Dwij - a zero-waste ethical brand that upcycles post-consumer jeans and post-industrial fabrics; Ishita Aggarwal who paints old sneakers.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.