Clothes With A Conscience
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The Emotion Behind Getting Someone's 'Used' But 'New' Clothes

Clothes Box Foundation is on a mission to eliminate the lack of clothing among the underprivileged and ensure positive climate action through fabric upcycling. In conversation with NDTV, Sajan Veerr Abrol, Founder of Clothes Box Foundation, explains the emotion of people who get someone's used clothes. He says, "It doesn't matter to them that they are used. The first emotion is that they won't have to wear their old, torn clothes anymore."

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.