Clothes With A Conscience
Clothes With A Conscience
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'The Second Life' Gives A New Purpose To Discarded Tyres

Raahul Khadaliya who has a design background puts the skills of local artisans to use and gives a new lease of life to discarded tyres under his venture 'The Second Life'. Rethink waste and livelihoods that is the aim of 'The Second Life'.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.