Clothes With A Conscience
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Welcome To Dariyapur, One Stop For Buying Fabric Waste

While Dilli Darwaja is historically one of the most prominent markets in Ahmedabad, offering students full-size garments to work with, there is another lane nearby, where another kind of textile scrap is sold. This is Dariyapur. On offer here - excess fabric from factories, from sarees to bedsheets, and also scraps of cloth called katran.

Clothes With A Conscience

Reports suggest that textile waste is the second-largest contributor to pollution in India. Fast fashion, toxic dyes, mass industrialization, and lack of repurposing have led to a massive increase in textile waste. Globally, around 10% of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. The youth must focus on environmentally sustainable practices.

USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion and repurposing. The 4-month initiative is about building conversations and awareness around repurposing textiles and sustainable fashion. The campaign will feature brands and individuals who are promoting recycling and upcycling, giving your clothes a conscience.