From Merchandise To Travel Packages, Brand Yoga Expands To New Asanas
From Merchandise To Travel Packages, Brand Yoga Expands To New Asanas
Buoyed by enthusiasm around World Yoga Day being organised tomorrow, the Union government now plans to market 'brand yoga' through merchandise - sports apparel, mats and accessories. The government has called for tenders for the purpose as it invites interested companies to produce the gear.