[Brand Amp] केरल के कलरीपयट्टू, मध्य प्रदेश के मल्लखंबा से लेकर पंजाब के किला रायपुर के ग्रामीण खेलों तक, उषा सिलाई स्कूल ने महिलाओं के बीच भूले-बिसरे पारंपरिक खेल गतिविधियों को बढ़ावा देने के लिए कदम बढ़ाया है. ग्रामीण क्षेत्रों में पारंपरिक खेलों के विविध प्रकार को बढ़ावा देने और फिर से परिचित कराने के लिए संगठन कई खेल आयोजनों को एक साथ रख रहा है.
Kushalta Ke Kadam, an initiative undertaken in collaboration by NDTV and USHA, aims at empowering women from rural India and encourages to become financially independent. It motivates them to become entrepreneurs by taking up sewing and training others in their respective communities.
Since 2011, Usha Silai Campaign has trained more than 8 lakh women from rural areas, with over 26,878 Silai schools, spanning over 15,689 villages across India.
Kushalta Ke Kadam in Season 6 has returned with new goals, vision, and many new success stories. The new season will witness the establishment of the new partnerships with government, corporate and institutions.It celebrates the omen who sustained during the pandemic when the world economy was collapsing, when people were losing their jobs.
Rebari girls grow up learning traditional embroidery, which along with their new found sewing skills developed at Usha Silai Schools, is helping them earn a living.
Usha Silai School has empowered many rural women to support their family and send their children to school.
The Usha Silai School, established in a small nondescript village that goes by the name of Kottai, is helping empower people from varied communities.
The all-inclusive Usha Silai School Programme covers the entire nation from hamlets tucked between hills to villages cast by the sea.
Vegetables farmers from the Mizoram hills earn very little given the topography of the area. Usha Silai Schools have played an important part in this region by skilling women to financially contribute towards their households.
Usha Silai School learner Lucy has trained seven other women in her community, helping them to become financially independent.
Women like Kaviben from the nomadic Rebari community are finally laying down their roots as they begin to gain financial independence and thereby stability through Usha Silai School.
Usha Silai School, located in the Gujarat's Bhuj village, is enabling rural women to earn as much as Rs. 2,500-4,000 each month.
Usha Silai School, in association with a Gujarat based NGO called Kala Raksha, is trying to bring about a Silai revolution in Bhuj.
Besides training other women from their community, many Usha Silai School learners have become entrepreneurs in their own right.
With sewing becoming easily accessible and lucrative, the silai schools are also helping revive traditional motifs and designs.
During the COVID-19 pandemic when people were struggling to earn a living, several women across the country benefitted from USHAs 'Adopt A Silai School' programme
With an increase in the number of Silai Schools across the country, a need for more trainers to deliver quality training was realised and this led to the concept of Master Trainers, which has now been in practice for a few years
Silai Hero Sweta Sudarshan is the face of the joint initiative of USHA and UNFPA to take life skills to women in rural areas
USHA has been training rural women in sewing and stitching for 11 years. Now, with UNFPA, it is providing life skill education to help them earn a better income
USHA and Balrampur Chini Mills Limited have come together to help women in rural areas from Uttar Pradesh to open their own USHA Silai Schools and become financially independent
USHA and Aavas Foundation have joined hands to promote skill development among rural women in Rajasthan, Gujarat and Maharashtra