Folk Music For A Swasth India: Launch Of Hygiene Music Album In Tamil
The aim of the Hygiene Music Album in Tamil is to spread the message of basic hygiene practices that one should follow for a Swasth India.
The soul of India lies in its art, culture, music, dance, festivals and customs. Tapping into the rich culture of folk music in India, Dettol Banega Swasth India through Dettol X Hindu Tamil Thisai initiative - Folk Music for a Swasth India, launched a hygiene music album in Tamil on April 28, 2023.
Talking about the songs and how they will take the message of health and hygiene forward, James Vasanthan, Music Composer of Hygiene Music Album said, "India, which is a fast-developing nation, needs to pull up its socks on various fronts. Hygiene is, of course, one. Dettol Banega Swasth India, with its record of creating hygiene awareness among the masses up north, has now come down to the south with its effective media campaigns. The one releasing now in Tamil is a big leap that will take this land to the next level, where it already excels in primary health and hygiene."
Thiru Ma. Subramanian, Minister For Health and Family Welfare, Government of Tamil Nadu launched the album and said: "Hindu Tamil Thisai and Dettol Banega Swasth India joined hands and produced an online series - Sutham Sugatharam - last year. The programme sensitised thousands of students, teachers and parents across Tamil Nadu on the importance of sustained hygiene behaviour for healthy living. In the prevailing situation, there is a need to stress the importance of hygiene behaviour to the people of Tamil Nadu."
Ravi Bhatnagar Director of External Affairs and Partnerships, SOA, Reckitt opines music is one of the mediums that has the power to connect with audiences and deliver social messages effectively. He said, "With the growing popularity of folk music and the rich culture of Tamil Nadu, we believe this Tamil Hygiene Music Album is a great step towards our vision of bringing behavioral changes across the state. With Dettol Banega Swasth India, we are constantly on the lookout for unique opportunities and partnerships which can deliver impactful changes at the grassroot level to create a ?Swasth India'."
Nearly 20 lakh children live on the streets of India, without an identity, a name to call their own, a place to call home, sleeping on empty stomachs for days and nights. These twenty lakh are children, who have dreams, who have rights, who are our tomorrow. They are living in the shadows today.
During these unprecedented times, not everyone can afford the privilege of social distancing. And not everybody can stay home during the lockdown, simply because they don’t have a home. Those living in poverty are extremely vulnerable, struck with a sudden lack of funds, food, mobility and a struggle for survival. And, as with all humanitarian crises, it is the children who have been affected the most.
It is always the children on the street who are subjected to some of the harshest realities of life. Today they are battling a catastrophic crisis, and it’s time we step in to protect them.
As a part of our COVID-19 response, Save the Children is working across various regions and has already directly reached over 18,000 children and adults to cover their basic needs. The organisation is ensuring their daily needs and their dignity and hygiene are also being cared for. Save the Children has identified 2.5 lakh children in cohorts, across 10 cities in India. Reaching out to these children with emergency relief is a top priority. But this cannot be done alone.
Save the Children and NDTV join hands to bring focus to the lives of children living in street situations. As India fights the Coronavirus, we must not forget one of the most marginalised and excluded groups whose lives have been long ignored – street-connected children. The 21-day campaign will generate public interest and raise funds to ensure these 20 Lakh+ children who live, earn, sleep and eat on our streets are cared for and protected. Amidst the crisis the world is facing, they are most vulnerable, exposed to infection and disease.