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  • Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

The foundation has several initiatives and projects they run across India, targeting different sectors - corporate, schools, rural societies, urban societies, etc.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

It was Khyati Gupta, who approached her father, Arun Gupta, to pay attention to the issue of lack of menstrual health and hygiene among several women and girls belonging to the economically weaker sections of the society.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

Mr. Gupta founded the Pinkishe foundation with his friend Shalini Gupta, as at the time, Khyati was young to understand the nitty-gritty of kind of the work that goes in building an organisation.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

One of the many programmes that the foundation runs is 'PadBank'. This programme works towards making menstrual education and products accessible to schoolgirls and those from economically weaker backgrounds. The members and volunteers manufacture and distribute sanitary pads for free to the needy while enhancing their awareness levels on the subject of menstrual hygiene.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

Kagaz Ke Pad: This is a unique programme that aims to generate money from old newspapers collected from households and offices, and further sold to scrap dealers. The money raised is used in the menstrual hygiene programme ?Padbank', to distribute free sanitary pads, install pad vending machines, and provide menstrual hygiene awareness to needy girls and women.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

'Sakhi', is a zero-cost, sustainable menstrual literacy support programme for schools run by the foundation. It is built around constructing sustainable literacy support infrastructure at no additional cost, within the schools to ensure every girl has proper, timely knowledge about menstruation and that support is readily available when needed.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

The foundation partners with schools to create menstrual educators, which include faculty members, who are provided with learning resources and mentoring support to become Certified Menstrual Educators. These CMEs further educate girls above nine years of age about menstrual health and hygiene.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

The Pinkishe foundation also runs a project called ?Praveena', wherein they teach stitching and sewing to the rural women.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

Not only have the women been learning stitching and sewing for the past year, they are now involved in making eco-friendly cloth pads with the foundation.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

The foundation uses a casement fabric for the six layer pad that they manufacture. The pad is in the shape of a handkerchief, with a flap at the back which has a snap fastener that is used to tie the pad with the under garment. Each pad can be used for up to two years.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

In the last six years, Pinkishe has distributed over five million packets of sanitary pads free of cost. They have reached out to more than 5 lakh women directly and provided menstrual literacy through on-the-ground education to over 2 lakh girls.

Pinkishe, A Foundation Started By Father-Daughter Duo In Delhi Is Working Towards Ending Period Poverty In India

The foundation aims to raise a community of 100,000 menstrual educators who will further train millions of young adolescent girls on menstrual health and hygiene every year.

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About The Campaign

About The Campaign

Nearly 20 lakh children live on the streets of India, without an identity, a name to call their own, a place to call home, sleeping on empty stomachs for days and nights. These twenty lakh are children, who have dreams, who have rights, who are our tomorrow. They are living in the shadows today.

During these unprecedented times, not everyone can afford the privilege of social distancing. And not everybody can stay home during the lockdown, simply because they don’t have a home. Those living in poverty are extremely vulnerable, struck with a sudden lack of funds, food, mobility and a struggle for survival. And, as with all humanitarian crises, it is the children who have been affected the most.

It is always the children on the street who are subjected to some of the harshest realities of life. Today they are battling a catastrophic crisis, and it’s time we step in to protect them.

As a part of our COVID-19 response, Save the Children is working across various regions and has already directly reached over 18,000 children and adults to cover their basic needs. The organisation is ensuring their daily needs and their dignity and hygiene are also being cared for. Save the Children has identified 2.5 lakh children in cohorts, across 10 cities in India. Reaching out to these children with emergency relief is a top priority. But this cannot be done alone.

Save the Children and NDTV join hands to bring focus to the lives of children living in street situations. As India fights the Coronavirus, we must not forget one of the most marginalised and excluded groups whose lives have been long ignored – street-connected children. The 21-day campaign will generate public interest and raise funds to ensure these 20 Lakh+ children who live, earn, sleep and eat on our streets are cared for and protected. Amidst the crisis the world is facing, they are most vulnerable, exposed to infection and disease.