Swades Building Livelihoods

aastha ahuja

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Money Raised Will Be Used For


Every rupee you donate in this campaign will be matched by a corporate donor partner and the Swades Foundation ensuring tripling of impact. The money raised will be used to engage a needy household into an income generation activity.

It begins with the selection of the right beneficiary - a ~150 member strong field team along with the Village Development Committees that we have created at hamlet level helps us reach out to the right and needy beneficiaries. Post identification, every beneficiary undergoes a rigorous training and certification process before they are engaged in a livelihood initiative. We also ensure a small contribution (<15% of the cost) is collected from the beneficiary to ensure their commitment and dedication. This contribution is further subsidized for the tribal communities, poorest of the poor and women headed households.

We continuously monitor and handhold the beneficiary, provide technical training, financial literacy training, exposure visits etc. to ensure successful outcomes of our interventions.

How will your contribution help?

₹4,000: Will help us engage a household in Poultry or Fishery and augment their annual income by Rs 25,000 to 35,000

₹7,000: Will help us skill a youth or engage a household in goat rearing or dairy, augmenting their income by Rs 40,000 to 80,000

₹14,000: Will help us bring one acre of land under drip irrigation helping farmers, augmenting their income by Rs 60,000 to 80,000

Every rupee you donate in this campaign will be matched by a corporate donor partner and the Swades Foundation ensuring a tripling of impact.

Disclaimer*: NDTV is the broadcast partner for a 2-hour telethon with Swades Foundation as the implementation partner and  Give India as the NGO partner to raise donations to build livelihoods of 15,000+ most needy households (tribal, migrant/daily-wage homes and others, poorest of poor families) in rural Raigad and Nashik districts of Maharashtra. The donations will be received by Swades Foundation and shall be utilized according to a plan prepared and monitored by them.  

NDTV has no role to play in the use of donations and will not be liable for any claim(s) made by any person or entity, including any statutory or governmental authority, arising out of the collection or utilization of these donations.